How to Promote Brand Awareness with Trade and Copyright Law
Trademarks promote brand awareness and can assure a customer of a product’s quality or freshness. Only certain trademarks can be identified throughout the entire world. Whether you show a Chinese citizen or an American citizen the Olympic rings won’t make any difference; they both understand what they mean. Some businesses have been able to make unbelievably popular trademarks. Two of the most popular business trademarks ever are the Coca-Cola symbol, which is the cursive, red words that say Coca-Cola, and the golden arches of McDonald’s. These two companies have leveraged their trademark and now have extremely profitable global markets.
Other strong global companies are Nike (the swoosh) and Google, which is just the word Google. If your company is looking to go global, you have to have an easily recognizable trademark. Getting a trademark or copyright can be time consuming, but it is clearly worthwhile. The most popular trademark of all time cannot really be determined since we would have to essentially test the whole world. However, some people have speculated that one of the main religions symbols would most likely be the most popular, for example, the Christian cross.
