Interactive Marketing
Sunday, February 4th, 2001I would like to make a deal with a company. Tell me if you think it’s unreasonable. I would very much like it if a company would buy me a ticket to the Superbowl and in return I will wear their logo, carry a sign, or whatever they want. It’s a great marketing idea. It would have to be a really good ticket, like front row 50-yard line, because how else would I get on national TV?
Companies spend millions of marketing dollars on advertising during the Superbowl. What better marketing strategy than buying some person, like me, a great seat to the game and then giving her a sign with a company logo? It’s cost effective, interactive and I get to go to the Superbowl. So if there are any marketing directors reading this, I’m available anytime.